Ultima Replenisher

Ultima Replenisher is a company that makes electrolyte drink mixes using natural flavors and colors. Beyond their main hydration products, they’ve expanded into functional benefits like gut health and cravings management. When they launched their new Collagen Defense line, I was brought in to create a series of launch ads.

The campaign focused on animating their existing still assets combined with dynamic text animations, creating engaging content that introduced the new product line in a fun, approachable way.

I also handled several repurposing projects for existing creative. The first involved removing their “Hydrate Happily” tagline, which appeared both as text overlays and printed on product packaging throughout their content library. I cleaned individual video files by removing the tagline from packaging shots and eliminating the baked-in graphics.

For another project, I adapted a high-performing ad by replacing the featured product. Using camera tracking and compositing, I swapped the original green “TeaFresher” pack with their new variety pack boxes that were launching in retail stores. This approach allowed them to leverage proven creative while updating it for their brick-and-mortar rollout, maximizing their existing investment while maintaining consistent quality.