Roman

It’s the bottom of the ninth inning, and the tension is palpable. The Roman ad, titled “Next Matters Most,” captures the pivotal moment when a pitcher watches his pitch soar over the left field wall. With the game now tied and the opposing team gaining momentum, the pitcher must keep his composure and trust his instincts. In this crucial scenario, the only pitch that matters is the next one.

Drawing a parallel to men’s health, the ad conveys that what you do next for yourself is what truly matters. For those suffering from erectile dysfunction, Roman encourages taking the next step by visiting their website and scheduling an appointment with a healthcare professional to explore treatment options.

For this project, my role was to ensure the final sound mix was perfect and to ensure the video was encoded to meet specific broadcast specifications. The sound mix was critical in heightening the emotional impact of the spot, making sure nothing was out of bounds.