Medtronic

As medical technology and artificial intelligence continue to reshape the healthcare industry, Medtronic launched a campaign to explore the profound “What If” questions that emerge from these advancements. The campaign centers on a the question: What if we could live to 150 years old?

To bring this vision to life, Medtronic partnered with T-Brand, The New York Times’ advertising division, to produce a thought-provoking video that bridges the gap between public perception and cutting-edge medical possibilities.

The piece combines man-on-the-street style interviews with in-depth conversations with Medtronic’s Chief Technology Officer and a longevity researcher from Stanford University, creating a compelling narrative about the future of human longevity.

I was brought on board as the editor for this project, tasked with weaving together all the different perspectives into a cohesive and concise exploration of extending our lifespan.

The piece doesn’t present living to 150 as a distant fantasy, but rather as an emerging possibility that demands serious consideration of both the opportunities and challenges it would present.