Lion’s Den

It’s the holiday season, and the marketplace is flooded with competition. Our client, Lion’s Den, a adult-toy company, faced a unique challenge: they needed to stand out without being too explicit. Their goal was to create a holiday ad that was subtle and coy, yet still eye-catching. Our creative solution was to play with the concept of Santa’s gift bag. We envisioned the products from the Lion’s Den subtly protruding from the bag, giving adult viewers a clear idea of what was inside, while still playing within FCC guidelines.

For this project, I took on multiple roles. I produced the shoot, which involved scouting and managing the location and sourcing the crew. Additionally, I collaborated with the VFX team to create Santa’s bag in 3D, ensuring it looked both realistic and whimsical. I also handled the editing and sound mixing, creating the final piece to maintain the air of suggestiveness and subtlety.