Nanit

Nanit gained significant attention in the tech and baby space with the release of its innovative baby monitor that tracked sleep using a smart camera. As the company expanded its product line to cover more aspects of a baby’s life, it needed to transition from a tech darling to a comprehensive family brand.

Our team became Nanit’s primary production partner, developing a cohesive visual language across illustrations, packaging, and video advertisements. My role involved creating video assets for their social media advertising campaigns. One featured campaign is the “NewTo2 Bundle,” showcased in the video above. In addition to larger campaigns, I regularly produced ads bi-weekly for their ongoing prospecting and retargeting efforts.