Westin

A good night’s sleep in a comfortable bed is the hallmark of any quality hotel. In this advertisement, our goal was to transform the simple act of making the bed into a cinematic and engaging experience. We used dramatic lighting, unexpected angles, and close-ups to highlight the bed and Westin’s products designed to enhance the sleep experience.

As the assistant editor, I organized the footage, ensuring every shot was correctly labeled and accessible. I assembled a base cut, establishing the flow and pacing of the advertisement. Additionally, I curated a series of music options that complemented the visual style, providing these selections for the client’s final decision. I also completed the final adjustments to the supers within the video and exported each variation of the video to meet the different specifications provided by the telecommunications companies.