YouTube Shorts

YouTube Shorts is a dynamic feature within the YouTube app enabling users to craft and share brief videos enriched with music and captivating effects. Tailored for mobile use, these videos can stretch up to 15 seconds. Much like TikTok and other platforms, YouTube Shorts simplifies the process of video creation and sharing.

The advertising campaign accompanying the launch of YouTube Shorts strategically highlighted its unique advantage: the unparalleled access to the vast content library already available on the main YouTube platform. By leveraging this extensive library, YouTube Shorts offers users an endless array of possibilities for creativity and expression.

As part of this campaign, a series of engaging 15-second spots were curated, featuring some of the most prominent artists in the music industry, including The Weeknd, BTS, Doja Cat, Bad Bunny, and many others. These snippets served as glimpses into the diverse content that users can explore and utilize within YouTube Shorts.

In my role within this campaign, I undertook the task of developing a compelling series of videos tailored for both broadcast and digital platforms. These videos aimed to showcase the seamless integration of existing content into captivating Shorts creations. By demonstrating how users can effortlessly blend pre-existing videos, music, and effects into their Shorts, the campaign aimed to inspire and empower creators to unleash their creativity.