Reeses

Reese’s Peanut Butter Cups, a crowd favorite produced by Hershey’s—one of the world’s premier chocolate manufacturers. This commercial introduced a fictional gadget, the “Insta-dropper,” a candy dispenser tailor-made for Reese’s Peanut Butter Cups.

The ad was envisioned with a quirky twist, mimicking the style of an ’80s campy infomercial. To capture this nostalgic vibe, we delved into research on vintage TV infomercials, adopting their exaggerated sales techniques and distinctive graphic styles. This project exemplifies the seamless collaboration between the production team, the art department, and post-production, all coming together to forge an ad that’s not only memorable but radiates character and charm.